Aeropostale's new P.S. store to open at Orlando Premium Outlets

Clothing stores aimed at teenagers and twentysomethings are expanding their reach, trying to hook customers barely out of kindergarten with their own lines.

Aéropostale is planning to bring its new P.S. stores to Central Florida, opening one in Florida Mall and another at Orlando Premium Outlets – International Drive.

The teen retailer last year opened its first P.S. from Aéropostale for kids 7 to 12. It has opened almost 40 of them so far and is expected to have 45 by year's end.

Aéropostale calls P.S. "a logical extension" of its brand. It hopes to capture some of the multibillion-dollar pre-teen, or "tween" market, that has been largely the domain of mass merchandisers.

SOURCE: Sandra Pedicini, Orlando Sentinel