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Tuesday, November 16, 2010

Nautica unveils their new Beachcomber design concept.

Nautica will open its newest outlet store in Cypress, Texas. Part of a mall expansion, Nautica joins 24 other retailers in a new section of the Houston Premium Outlets. The new Nautica Outlet features men’s, women’s and children’s clothing in a 6,500 square foot space.

With the opening of the Nautica Houston store comes the unveiling of the new Beachcomber design concept.

The Beachcomber is inspired by the vacation home near the water, with a comfortable, lived-in look. From the water graphics around the entrance to the fitting rooms with grommeted, navy curtains and rope tie-backs, the consumer is enveloped in the Nautica lifestyle. The weathered, driftwood look of the fixtures and flooring brings the feel of the outdoors in, and reinforces Nautica’s heritage and history with the water.

Several other Nautica Outlet stores will be remodeled in the Beachcomber concept, starting with the Woodbury Common Premium Outlets location in 2011.

SOURCE: 360blog.nautica.com

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