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Thursday, March 24, 2011

Rosemont hopes offramp drives traffic to new outlet mall



Construction is under way along Balmoral Avenue in Rosemont. The village lost its bid for a casino license to nearby Des Plaines, but a softball field, entertainment complex and outlet mall are planned. (Stacey Wescott, Chicago Tribune / March 14, 2011)

 By Elizabeth Owens-Schiele - The Chicago Tribune

Softball field, entertainment complex, outlet mall on the way instead of casino

One area of business that has grown during the economic downturn has been outlet shopping, asserts Arthur Weiner, president of Florida-based AWE Talisman, which is building Rosemont's new outlet mall, called Fashion Outlets of Chicago, a $225 million, two-level, enclosed mall that will set 550,000 square feet on what he calls "exquisite dirt" just east of I-294 at Balmoral. Plans include 140 upscale, luxury retailers connected to an six-level parking garage. The mall is scheduled to open for the holidays in 2012.

"Certainly, we will satisfy the appetite for high-luxury goods of all kinds," said Weiner, who projects construction will begin in early fall. Although he is still hesitant to release retailers' names before all contracts are signed, he did say "some of these retailers have flagship stores on Michigan Avenue."

"This will change the dynamic of outlet shopping, which is often just a stop on the way to somewhere else," Weiner said, noting many other outlets are in "cornfields." "This will act more like a retail mall, with multiweekly shopping. It's fully enclosed and warm and cuddly."

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