Citadel Outlets help search for 100 missing children

Citadel Outlets Displays 100 Missing Childrens' Photos on LED Billboards Along Interstate 5 in Observance of National Missing Children's Day

(Los Angeles, CA) - For the fourth straight year, Citadel Outlets will participate in the National Center for Missing & Exploited Children's (NCMEC) national Take 25 child safety campaign. The Take 25 campaign asks parents, grandparents and others to take 25 minutes to talk to their child about safety and abduction prevention. The campaign begins on May 1 and runs through National Missing Children's Day which is observed each year on May 25.

On Tuesday, May 24, 2011, in partnership with the NCMEC, Citadel Outlets will display photographs of 100 missing children from the state of California or believed to be in California, on eight high-definition LED billboard signs along Interstate 5 from 5:00AM - 11:00PM in an effort to bring attention to the thousands of children who are still missing. In addition, Citadel Outlets will be collecting donations for NCMEC from May 9th through June 5, 2011.

"Our goal is to not only help find these missing children, but to create an awareness so that we can aid in reducing the number of missing children each year," says Jess Irwin-Reeves, Manager of On-Site Media, Craig Realty Group.

"We are committed to helping parents find their missing children," says Traci Markel, Marketing Director, Citadel Outlets. "This is an important day that reminds parents, guardians and the community to make child safety a priority."

The billboards are located in the City of Commerce atop Citadel Outlet's historic wall, and are seen by over 150,000 local freeway commuters every day. The children's photos will be accompanied by the message, "Have You Seen This Child?" and the number for NCMEC's toll free 24-hour hotline, 1-800-THE-LOST (1-800-843-5678). Anyone with information about any of the missing children displayed are asked to contact NCMEC immediately.

"Getting the public involved with the search for missing children is critical in helping more children come home safely," said Ernie Allen, President and CEO, NCMEC. "That is why we are grateful to the Citadel Outlets for their efforts that allow thousands of motorists to see the faces of missing children and hopefully help to reunite them with their families."

RELATED POST:

• KIDS Supercenter - Citadel Outlets