STRATEGY+STYLE MARKETING GROUP ELEVATEs VERO BEACH OUTLETS’ BRAND

MONTVILLE, N.J. (March 24, 2015): Strategy +Style Marketing Group, a consulting, marketing and advertising group serving traditional retailers, outlet center venues, shopping center ownership entities and developers, announces today it has launched a new Vero Beach Outlets marketing campaign complete with elevated branding and visuals; engaging advertising and on-site collateral; and an enhanced, user-friendly website.

 

Vero Beach Outlets’ new branding and marketing materials now use refined visual elements to bring a sophisticated brand identity to the outlet center while clearly communicating its brand/value equation.

“We’ve executed a comprehensive rebranding effort that carries a unified visual sensibility across all advertising and promotional platforms,” said Stephen Babula, manager of creative services, Strategy+Style Marketing Group.  “Focusing on the savvy and aspirational shopper, the cohesive campaign allows for compelling visuals and informative messaging across all brand touch points.”

 

“Following our new alliance with Vero Beach Outlets, we moved to a best practices and proven marketing approach,” said Strategy+Style Marketing Group Partner Karen E. Fluharty.  The center’s new brand identity is instantly connecting with both local shoppers and out-of-town visitors effectively showcasing our comprehensive tenant mix and great savings opportunities.”

 

Following the launch of its new website in February 2015, Vero Beach Outlets’ new marketing campaign, which debuted in March 2015 in conjunction with the spring shopping season, includes a comprehensive media mix featuring outdoor, digital advertising, print including newspaper and magazine advertisements and radio spots. 

 

ABOUT STRATEGY + STYLE MARKETING GROUP

Strategy + Style Marketing Group is a full service marketing and advertising group bringing more than 25 years of domestic and international experience to traditional retailers, fashion houses, outlet centers and shopping center developers.  The firm specializes in traditional advertising, public relations, interactive media and tourism marketing, working with clients to set and achieve business milestones, always focusing on increasing market share in a creative, innovative way.  For more information please visit www.strategyplusstyle.com.  

 

ABOUT VERO BEACH OUTLETS

Vero Beach Outlets is a 329,000 square foot outlet shopping center featuring a collection of more than 60 leading designer and brand names such as Banana Republic Factory Store, Gap Outlet, Coach Outlet, J.Crew Factory Store, Levi’s Outlet Store, Chico’s Outlet, White House/Black Market, Polo Ralph Lauren Factory Store, Nike Factory Store, Restoration Hardware Outlet and Williams-Sonoma Outlet, among many more, which offer savings of up to 65 percent off regular retail prices every day.  Visit www.verobeachoutlets.com for more information including a complete store directory, sale and special event information, operating hours and driving directions.

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