Saturday, March 2, 2013

I have learned so much this past year.



I have learned so much this past year. I have used LinkedIn with passion. 

 I had one of the top 1% most viewed LinkedIn profiles for 2012. 


I have learned that LinkedIn is a great way to stay connected with current contacts, but more importantly it has allowed me to reconnect with many people I lost track of over the years.  I am thankful for the many connections that I have made through my career. 



This year I have also learned the importance of thinking outside of the box. I used my blog Factory Outlet Insiders to market myself, sharing the passion I have for retail, ecommerce, and store operations.  

In total my blog has had almost a half a million page views with readers from 186 different countries.  

It has been a good tool for me to be creative.

Breakdown of readers by country

World Wide Readership - Map with flags showing every country that has viewed Factory Outlet Insiders

The other things I have learned this year are more personal........you need to live a balanced life – learn some and think some and sing and dance and play and work every day some.

Please check out my Linked In profile, share it with friends and colleagues and take a look at my updated About Me page.

Lets hope winter ends and spring comes soon,

Mark Libell

Wednesday, February 27, 2013

Chic Outlet Shopping Villages expansion into China

Suzhou Village will house boutiques of local and international brands

By Benjamin Li on Feb 25, 2013 Campaign China

HONG KONG - Chic Outlet Shopping Villages, originating in Europe and operated by Value Retail, is planning its first step into Asian with a 130-store outlet in Suzhou, China, slated to open in Q1 2014.

Campaign Asia-Pacific met up with Ian Stazicker, head of tourism at Value Retail in Hong Kong, to explore the retail facility's expansion plans.

The Suzhou facility will be in the Suzhou Industrial Zone near Shanghai and will be opening in Q1 in 2014. The scale is as large as the company's biggest outlet Bicester Village, in Oxfordshire, UK.

The company chose Suzhou because the city attracts 70 millions domestic tourists per year, Stazicker said. The Suzhou Industrial Park is in a new part of the old city, with a scenic lake, opera house, IHG and Four Seasons Hotel. The Italian-style outlet village will have the look and feel of a luxury five-star development, he added.

"China has its local outlet shopping markets, especially in Beijing and Shanghai, but the product quality is quite average," he said. "Chinese consumers are suspicious of anything copied and some brand-made products for outlets sales only, whereas customers could buy the genuine and authentic mechandise in our outlets."

The China outlet will have a balance of international brands and local brands. "In Europe we try to keep a balance of local residents and international tourists in our outlets, but the new one in Suzhou will be predominenty targeting communities in Shanghai."

Cohn & Wolfe Impact Asia has been the PR agency for Chic Outlet Shopping Villages for more than four years. Value Retail has also appoined China marketing agency Aviareps Marketing Garden last year as its tourism marketing partner, to attract tourists to the outlet from new second-tier markets like Qingdao, Shenzhen and Nanjing.

The company has a second China location earmarked for additional future expansion.

Despite the recession in Europe, the company's nine outlet villages in Europe recorded a 18 percent growth for all markets, representing US$2.2 billion in sales.

The top 10 visiting nationalities to the company's outlet villages in Europe are China, Middle East, Russia, Southeast Asia, Hong Kong, Brazil, Korea, Japan, Taiwan and USA.

Year-over-year, tax refunded sales in 2012 grew 47 per cent from China tourists, 39 per cent from Southeast Asian visitors (Singapore, Malaysia, Thailand and Indonesia) and 25 per cent from Hong Kong tourists. However, Hong Kong shoppers on average spend more than tourists from other countries: USD$320 versus US$300, according to the company's statistics.
To make their outlets more attractive, the company has partnered with Cathay Pacific for its Asia Miles frequent-flier programme, plus Air China and British Airways. In addition, it works with tour operators, travel agencies and credit card companies, including UnionPay in China.
"We have a busload full of tourists, I am not painting a rosy picture but a factual picture," Stazicker said. "The economic situation and recession in Europe is our big challenge. Most of the growth comes from long-haul markets, with domestic European markets, especially in Italy and Spain, subdued."

Tuesday, February 26, 2013

Phoenix Premium Outlets mall could divert revenue from Chandler


Although shoppers may be eagerly anticipating the opening of Phoenix Premium Outlets near the border of Ahwatukee, Chandler and Tempe, Chandler city officials expect the new center to hurt tax revenues.

Chandler is factoring a drop of $750,000 in sales-tax revenue into its 2013-14 budget.

That’s about 15 percent less than the shops, restaurants and movie theater around the Chandler Fashion Center typically bring into the city coffers. The Chandler Fashion Center did not expect to see that large of a drop.

“The mall is pulling from the same group of consumers so that’s where we definitely have to be realistic and know that this will definitely have an impact on the city of Chandler’s revenue,” said Dawn Lang, Chandler management-services director.

Tempe has not evaluated whether the new center will impact the revenues it receives from the Arizona Mills shopping center, spokeswoman Nikki Ripley said. That sort of study is not planned for the near future, she said.

Arizona Mills is owned by Simon Property Group., the same company that is bringing the Phoenix Premium Outlets to the Gila River Reservation.

“We feel that between our Premium Outlets division and our Mills division, they are unique enough that we will only enhance the marketplace,” said Michele Rothstein, senior vice president with Simon Property Group.

“Our merchants are also retailers at the malls,” shes aid. “The goal is not to cannibalize. The goal is to bring in more shoppers.”

The new center will be a positive addition, bringing jobs and more shopping options closer to Ahwatukee residents, Ahwatukee Foothills Chamber of Commerce President Anne Gill said.

Gill said she did not believe that the new mall would hurt local businesses.

“I think it will be new and exciting in the beginning, but local businesses, they’re your neighbors and people like to shop with and support their friends and family and people who know who they are,” Gill said.

Kim Kendall, owner of Clothes Minded, said she was not concerned about the outlet mall taking away business and even hopes that it may bring more customers to her Ahwatukee boutique. “I’m thinking if they’re coming there to shop, they might come here, too,” she said.

Phoenix Premium Outlets is scheduled to open April 4 near the Interstate10/Loop202 interchange. Some of the anticipated 90 retailers include Banana Republic Factory Store, Coach, DKNY, J.Crew and Saks Fifth Avenue Off 5th.

Although there is some overlap of stores between the outlet center and the Chandler Fashion Center, such as Fossil, Skechers and Helzberg Diamonds, property manager Christina Lanoue said she is confident the center will not see a notable drop in sales when the new center opens.

“I think with any new project you’re going to see a little fallout at first,” she said, adding that “fashion conscious” shoppers will keep coming back for the stores and merchandise that the Chandler center offers. “We believe there’s room for both.”

The center has not estimated what kind of impact the new mall may have but does not expect a significant change, Lanoue said.

Sales have increased from 6 to 8 percent each of the past three years and many stores remodeled recently — a sign of long-term commitment to the Chandler Fashion Center, she said.

Chellee Robinson, of Mesa, who regularly goes to the Chandler center, said she plans to shop at the new outlet mall. “Price is a factor,” she said.

But Ronna Ransberger of Chandler said she did not want to make the drive and probably would not shop at the outlet center often.

The impact a new shopping center could have on Chandler’s finances is difficult to project, but the city is expecting the drop to be ongoing, Lang said.

“It is an estimate so we’d adjust accordingly depending on what happens,” she said. “We’re hoping that as time goes on, this will be offset by new ventures.”

About half of Chandler’s general-fund revenue comes from sales taxes, the bulk of which is from retail sales. Sales taxes also make up about half of Tempe’s general-fund revenue.

Chandler planned for $42.3 million in revenue from retail sales tax in its 2012-13 budget.

The $750,000 drop that Chandler is expecting from the new mall is a small percentage of the total revenues but will impact the city’s ability to grow or add new services, Lang said. That amount could pay for nearly 10 positions at the city’s average salary and benefits, Lang said.

The city is projecting a $356,600 surplus for 2013-14.

“The economy is still moving very slowly and we’re still being very cautious at this point,” she said.

Monday, February 25, 2013

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Sunday, February 24, 2013

Gretna's costs for Nebraska Crossing outlet mall might top developers'

By Janice Podsada WORLD-HERALD STAFF WRITER

 The City of Gretna would pick up more than half the cost of redeveloping the Nebraska Crossing outlet mall under a proposal being considered by city officials.

The city would provide $57.4 million of the estimated $111.1 million in redevelopment costs through a package of measures including tax-increment financing, a sales tax rebate and occupation tax proceeds, according to a plan submitted by the city's Community Redevelopment Agency that assumes the project would create 500 full-time jobs.

The plan was reviewed at a Feb. 5 City Council meeting, but a vote is pending a cost analysis. It was not clear when the analysis would be ready or when the council would take up the issue again. City offices were closed Monday.

Kent Seacrest, an attorney working for the city, said he was not authorized to comment on behalf of the city. Mayor Jim Timmerman could not be reached for comment.

The written proposal indicates that certain incentives offered by city and state law for qualified redevelopment projects would be needed for Nebraska Crossing and that the project meets the requirements.

With public incentives in place, the projected rate of return on the project would be 12.7 percent; without those incentives the project would return less than half that, or 6.1 percent, the plan says.

As outlined, the city's $57.4 million portion includes highway upgrades and new public streets, additional land acquisition, demolition, site work, tenant improvements and marketing costs.

The city's investment, as proposed, would include:

>> $12.8 million in tax-increment financing, which uses part of the future property taxes from a development to help pay for financing.

>> $14.3 million in turn-back sales tax incentives, which would return 1.5 percent in local sales tax on transactions for 10 years within the redevelopment area.

>> $26.2 million from an occupational tax on businesses in the development of 1.95 percent on sales in the area for up to 25 years.

>> $4.1 million of general obligation bonds paid back by residents through property taxes.

Two years ago, in February 2011, Gretna residents approved diverting some of the city's sales taxes to help redevelop the mall in a special, vote-by-mail election. The plan was approved on a 1,342-to-93 vote. State law allows cities to divert the city's portion of the sales tax, up to 1.5 percent, for qualified redevelopment projects.

Under the proposal, the city would pay about $10.3 million to upgrade utilities and sidewalks, while developers would pay $530,000. Developers would contribute $22 million for the mall's construction and the city would kick in $2 million.

The cost of tenant improvements would be closely split between developers, $13.2 million, and the city of Gretna, $12.3 million.

The city would pick up the bulk of the communication and marketing costs for the mall — $15.5 million, while developers would contribute $389,000.

The mall's developers — Frank Krejci of Omaha's Century Development and Rodney Yates of Arizona-based OTB Destination LLC — said last month that they had 25 committed tenants for the planned Gretna shopping center, including Ann Taylor, J. Crew, Polo Ralph Lauren, American Eagle, Gymboree, Kay Jewelers and a Scooter's Coffee.

Yates could not be reached for comment Monday.

As proposed, the outlet mall at the intersection of Interstate 80 and Nebraska Highways 6 and 31 would be demolished and rebuilt, housing more than 60 tenants in 350,000 square feet and offering customers a fully “wired” shopping experience, developers have said.

Phoenix Premium Outlets job fair: 1,500 apply for 800 openings


With 800 jobs available at Phoenix Premium Outlets, the crowd at last week’s job fair began lining up two hours early, at 8 a.m.

By day’s end, more than 1,500 job candidates had passed through the fair at Sheraton Wild Horse Pass Resort on the Gila River Reservation. The outlets center, just south of the Loop202/Interstate 10 interchange near the convergence of Ahwatukee, Chandler and Tempe, is expected to have about 90 retailers when it opens April 4.

Maura Eggan, Premium Outlets vice president for marketing, said that she was “very gratified by the reaction to the job fair.”

Enthusiasm was high as prospects spoke with representatives of the 60 stores represented at the fair.
“I’m trying to help my parents out with some of my college costs, a head start for college,” said Samantha D’Sa, a full-time Arizona State University student and Chandler resident.

D’Sa explored the possibility of a part-time job with Max Studio.com, a new Arizona designer line that has a “cult following in California and internationally,” according to Bhavini Garraway, a Max Studio.com representative. Garraway said that the retailer is hiring for everything from sales associate to store manager.

“I’m looking for a part-time retail position and I thought this would be a wonderful opportunity,” said Gael McMurtry, a former Ahwatukee resident who lives in Chandler.

She is semiretired but likes to keep busy. She spoke with Laura Baniewicz, district manager of the Children’s Place, a children’s-clothing store.

Many of the shops were filling full- and part-time positions for sales associates and managers, conducting interviews with the grand opening six weeks away. Movado, new to Arizona, was taking applications only, but regional manager Baven Vatmanian said, “This shopping center is in the perfect location geographically and demographically” to appeal to shoppers for Movado’s high-end timepieces.

Elie Tahari, also new to Arizona, will be showcasing “high-end luxury women’s clothing, noted for its detail and its sexy, sophisticated look,” said director of outlet stores Maribel Britton.

Britton said among the biggest determining factors in locating in Arizona was the large number of Phoenix shoppers who have traveled four hours to the Cabazon, Calif., Premium Outlets center for its merchandise. The retailer’s extensive database reflected strong interest, so Phoenix Premium Outlets is among 12 stores that Elie Tahari will be opening in the next 24 months.

“The Gila River Community impressed me and adding a shopping component is an element that makes it even more of a destination,” said Eggan, the Premium Outlets vice president for marketing.
“Premium Outlets are known for their strong collection of designer merchants who offer 25 to 65 percent off every day.”

Eggan expects to see a mix of nearby residents and out-of-area visitors to the center during the April 4-7 grand opening.

Kathy Frederiksen, who has been with Premium Outlets in Orlando most recently, is the new general manager of Phoenix Premium Outlets.