City of York Council is joining forces with local businesses to launch the first ever Park & Pedal initiative in the UK.
In partnership with McArthurGlen York Designer Outlet, TSYS (Total System Services Inc) and First Bus Park & Ride, the initiative aims to encourage commuters to use the car park at the McArthur Glen York Designer Outlet for free and cycle into York’s city centre.
Park & Pedal is funded through the council’s four-year i-Travel initiative, made possible by £4.6 million of government funding which the council successfully bid for in 2011. The initiative encourages commuters to use dedicated cycle routes from the Designer outlet in to York via Fulford Road and linking up with the York cycle network to access all areas of the city.
Hundreds of existing under locker cycle stands are available at the site as well as 10 new secure cycle lockers, which have recently been installed as part of the roll-out of the new scheme.
Commuters can leave their bikes under lock and key and out of sight overnight in the secure lockers, which have 24-hr security patrols and are covered by CCTV. Lockers can be rented via City of York Council (on a first come first served basis) by contacting 01904 551550 and asking for the i-Travel team.
To encourage people to take part in the initiative the York Designer Outlet are offering a 10 per cent discount in many of their shops for those who register on the scheme. To register simply go to www.itravelyork.info and follow the link for Park & Pedal.
Local cycle shops, Fulford Cycles and Street Cycles are also supporting the event with displays on each day of the week commencing the 15 April. Staff will be available to give advice on cycle maintenance and choice of machine. City of York Council cycle trainers will be on hand to advise on cycle training and will be able to escort on the cycle route from the Designer Outlet in York.
Cllr Dave Merrett, Cabinet Member for Transport, Planning and Sustainability, said: “The Park & Pedal initiative is a first for the UK and once again demonstrates that York is leading the way to support more sustainable travel in the city.”
Mike Thomas, Centre Manager at McArthurGlen York Designer Outlets, says, “We’re happy to support the Council’s new Park & Pedal initiative which will help to reduce congestion and encourage local shoppers to start using more sustainable methods of transport. We’re helping to encourage as many shoppers as possible to sign up, by offering an extra 10% off across many of our brands, including Ted Baker, Hugo Boss, Reiss and LK Bennett.”
The initiative will be launched on Wednesday 17 April at the York Designer Outlet Park & Ride site. To find out more details visit http://www.itravelyork.info/ and follow @iTravelYork.
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