This second phase almost doubles the size of the centre, bringing the total retail space to 16,500 sqm with 80 stores. The €100mn development, set within a village atmosphere, reflects the architecture of the local Berlin/Brandenburg area, offering its visitors a unique shopping and leisure experience.
Germany currently has the lowest rate of designer outlet space in Western Europe, with 0.9 sq m of outlet space per 1,000 inhabitants* compared with 10 sq m in the UK and 8.3 sqm in Italy, both being the most developed markets in Europe.
The first phase of Designer Outlet Berlin opened in June 2009 with 8,500 sqm of retail space in 40 units, offering all-year discounts of 30-70 per cent on well-known luxury, designer and high-street brands. Since then, more than a million customers have visited Designer Outlet Berlin, and the centre has experienced a significant growth in footfall and turnover.
Designer Outlet Berlin is located at the intersection of the B5 motorway with the A10, the Berlin ring road, at Wustermark, north of Potsdam, the capital of Brandenburg, less than a 30-minute drive from Berlin city centre. In April, a new public bus service was launched enabling customers to travel from the centre of the German capital to Designer Outlet Berlin in less than 30 minutes.
Nearly six million residents live within a 90-minute drive of the outlet village. In addition, Berlin is
Germany’s number one tourist destination, attracting more then eight million visitors a year.
Designer Outlet Berlin is the first McArthurGlen designer outlet village to open in Germany, with a second designer outlet village in Neumünster, near Hamburg, due to open in 2012. Meanwhile, McArthurGlen’s Designer Outlet Roermond in the Netherlands, which is part owned by the European Outlet Mall Fund, attracts customers from the nearby North Rhine-Westphalia region and Designer Outlet Salzburg, which opened in September 2009, from neighbouring Bavaria.
SOURCE: Property Magazine International
No comments:
Post a Comment