Elizabeth Hurley visits Maasmechelen Village

Elizabeth Hurley has chosen Maasmechelen Village as the exclusive destination in Benelux for the Elizabeth Hurley Beach Hut “pop-up” boutique, her first stand-alone retail venture in  Benelux. This is in an initiative that marks her collaboration with the Chic Outlet Shopping® Villages for the third consecutive year.

To mark the launch of the new boutique in Belgium, Elizabeth Hurley will make a personal appearance at Maasmechelen Village on April 18th 2011.

Elizabeth will officially launch the Elizabeth Hurley Beach Boutique at Maasmechelen Village, at 11am, after which she will be on hand to personally serve customers and offer her tips and advice on this season’s essential beach chic. 

“I am a huge fan of the Chic Outlet Shopping® Villages,” said Elizabeth, speaking recently about the imminent opening of her Beach Huts at the exclusive shopping destinations. “I love shopping in Europe and have many happy memories of my visits to Belgium. I can’t wait to open my first boutique at Maasmechelen Village and I am really looking forward to the launch day to help customers choose their perfect beachwear as well as raise money for the Breast Cancer Research Foundation,” the designer explained.

On the day of the launch, April 18th, customers will be encouraged to purchase the Elizabeth Hurley Beach rose-scented pink candle (€35) as 25% of proceeds from purchases of these divine candles made on the day will be donated to the Breast Cancer Research Foundation.