Wednesday, May 29, 2013

Johor Premium Outlet Bags 'Best Brand In Retail' Award

SINGAPORE, May 29 (Bernama) -- Johor Premium Outlets bagged the award under Corporate Branding for Best Brands in Retail - Outlet Shopping Destinations, at the recent BrandLaureate BestBrands Award 2012-2013.

The award was presented at the BrandLaureate Awards Gala Dinner held in Kuala Lumpur.

Genting Simon Sdn Bhd director, Alex Phang, received it on behalf of Johor Premium Outlet.

In a statement, Johor Premium Outlet said the award is a recognition of the unique, distinctive and rewarding shopping experience, that it offers.

The BrandLaureate BestBrands Award for Corporate Branding is one of the most prestigious awards presented to brands that have stamped their mark in the industry and are market leaders.

Commenting on the award, Johor Premium Outlets general manager Jean Marie Pin Harry said: "We are honoured to receive this award. It marks a huge milestone for the company in being acknowledged in the industry as a leading brand in retailing."

He said it is also a testament to the variety of leading designer and quality brands at Johor Premium Outlets, while endorsing its position as the outlet shopping destination in Malaysia as well as the region.

The first Premium Outlet centre in South East Asia, Johor Premium Outlets has welcomed millions of shoppers from around the world, since its official opening in December 2011.

Genting Simon, the joint-venture that owns the centre, has announced plans for the second phase which will extend the existing concept. It is scheduled for opening to the public in the fourth quarter of 2013.

The BrandLaureate BestBrands Awards 2012-2013 is organised by the Asia Pacific Brands Foundation (APBF), a non-profit organisation dedicated to the promotion and improvement of branding standards in Malaysia as well as the Asia Pacific.


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