Does it feel like your inbox is always full? A report from Experian
Marketing Services might explain why: It showed clients' email volume
rose 5.4 percent in the fourth quarter of 2012 versus a year earlier.
The biggest volume increase came from the travel category, which jumped
21 percent, followed by publishers (14 percent) and consumer
products/services (10 percent). Flooding consumers' inboxes with email
isn't necessarily having the desired effect, though. Experian's analysis
showed that click rates were highest on the weekend, when email volume
also was the lowest of all the days of the week.
Infographic: Carlos Monteiro
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