An international guest list featuring brand ambassadors society figures and members of the press attended a roundtable discussion hosted by the model Eva Padberg and featuring Desiree Bollier – Chief Executive Value Retail Management, and brand ambassadors Milla Jovovich and Eva Padberg, looking back on ten years of Wertheim Village and Chic Outlet Shopping®. The day culminated with the official Wertheim Village festive lights being switched on.
“I am delighted to be celebrating the tenth anniversary of Wertheim Village with Chic Outlet Shopping®. Chic Outlet Shopping® has such a unique offer – that kind of attention to detail is so rare.”
Milla Jovovich, Chic Outlet Shopping® Ambassador
Today, along with Ingolstadt Village near Munich, Wertheim Village is a tourism destination in its own right, driving shopping tourism to Germany. Since 2003 Wertheim Village has welcomed 19 million visitors from all over the world including China, the Middle East, Russia, South East Asia, Brazil, Egypt and the US.
“This is a very special milestone for both Wertheim Village and Chic Outlet Shopping®. We’ve come a long way in the past ten years to build a distinctive Shopping Tourism platform, both in Germany and across Europe, which is recognised around the world. And with our upcoming expansion into China, the next ten years looks set to be even more exciting”.
Desirée Bollier, Chief Executive – Value Retail Management
The anniversary celebration was held as part of the ‘Toast to Chic’ campaign by Chic Outlet Shopping®. With a special focus on gift-giving, ‘Toast to Chic’ invites guests to celebrate the enchantment of the season through a series of festive-themed activities taking place across the Collection of Chic Outlet Shopping® Villages in Europe. This season also sees the launch of the Chic Edition magazine by Chic Outlet Shopping®. With a selection of inspiring fashion and gift ideas, party and lifestyle tips, the magazine promises to prepare readers for the festive season in style. It will be available at the nine Chic Outlet Shopping® Villages in Europe from 18 November.
For further information on the ‘Toast to Chic’ campaign, please visit ChicOutletShopping.com
About Wertheim Village
Wertheim Village, one of Chic Outlet Shopping® Villages by Value Retail, and located less than an hour from Frankfurt and Nuremberg, offers an exclusive luxury outlet shopping experience. With more than 110 outlet boutiques providing fashion and luxuries for the home, Wertheim Village offers the authentic previous seasons’ collections of a unique selection of German and international brands with savings of up to 60% on the former recommended retail price, six days a week and all year round. Escada, Longchamp, Bally and Furla are just a few of the international brands present, as well as boutiques of German designers including Bogner, Birkenstock, Roeckl and Aigner. Services available at Wertheim Village include the Shopping Express® daily coach service from Frankfurt, Tourist Information office, and personal shopping. With a selection of restaurants and cafés, the Village has become a destination for visitors seeking a superior shopping experience and an enjoyable day out. To find out more, please visit WertheimVillage.com
About Chic Outlet Shopping®
Chic Outlet Shopping® is a unique concept in outlet shopping created by Value Retail, the only company to specialise exclusively in the development and operation of luxury outlet shopping destinations, the Collection of Chic Outlet Shopping® Villages. The Villages offer the authentic previous seasons’ collections of leading luxury fashion and lifestyle brands with savings of up to 60%, and sometimes more, on the recommended retail price, all year round. Within easy reach of some of Europe’s favourite gateway cities – London, Dublin, Paris, Madrid, Barcelona, Milan, Bologna, Brussels, Antwerp, Cologne, Frankfurt, Munich and, coming in the first half of 2014, Suzhou in China – the Villages are defined by high fashion, superior service and hospitality, a calendar of celebrated events, and exceptional value for money. Located in regions of cultural and historic renown, the Villages have become international tourist destinations in their own right. Value Retail’s new venture – Value Retail China – to bring the distinctive Chic Outlet Shopping® Villages to China will see the first Village – Suzhou Village™ – located in historic Suzhou, 50 miles west of Shanghai. As with other members of the Collection, Suzhou Village™ will be defined by its offer of international luxury fashion and lifestyle brands, together with an exceptional level of service.
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