Why did Liz Claiborne close its outlet stores?

Liz Claiborne recently announced that under a new licensing agreement, the brand will only be sold at J.C. Penney and will be manufactured and marketed by the retailer.

That was the final nail in the coffin for Liz Claiborne which recently announced that they would be closing their 87outlet stores.

The Wall Street Journal wrote a great article yesterday detailing the final death spiral of this iconic brand. Its to long to print here, but you can follow this link to read the entire article.
http://online.wsj.com/article/SB10001424052748703999304575399552246431616.html?mod=dist_smartbrief