Monday, August 16, 2010

Back-to-school shopping secrets at outlet malls

A recent interview with Michele Rothstein, senior vice president of marketing for Premium Outlets, revealed how shoppers can get special deals at the Premium Outlet Malls.

Q. What promotional things are the Premium Outlets doing to promote back-to-school sales?

A. Back-to-school is a highly promotional period and a great time to shop, not only for back-to-school. It's a great chance for moms/parents to also pick up some pre-fall items. The stores have a wide range of in-store promotions planned . . and we have been posting them on our website,, as we want shoppers to be prepared. Some of the stores don't announce their sales until right before the sale starts so it pays to check the website before visiting us.

Q. Can customers find special coupons anywhere?

A. The first thing savvy shoppers should do is join our VIP Shopper Club at as it is filled with special/exclusive offers. We call that section The VIP Lounge. We have some merchants that will be posting special offers for this sale and the entire Back to School shopping period. When you join the club, you also get a special VIP Coupon book, which you can present to the merchants listed in the book for special discounts anytime between now and March 31, 2011.

In addition to our own merchant offers, we also post special offers from area businesses and restaurants to insure shoppers have a great time visiting the area. We also work with area hotels and inns on special shopping-and-stay packages - some of which include a $25 gift card.


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