Bloomies fans will soon be able to shop without as much sticker shock.
Bloomingdale’s, The Outlet Store is set to debut at the Wrentham Village Premium Outlets on Oct. 26.
Launched last year, the new chain is the upscale Bloomingdale’s late-in-the-game answer to rivals Nordstrom Rack, Saks Fifth Avenue’s OFF 5TH and Neiman Marcus’ Last Call stores.
Senior president Arnie Orlick promises Bloomingdale’s brands at 35 percent to 70-plus percent off.
Shelves and racks will be lined with merchandise directly from Bloomingdale’s stores, manufacturers’ closeouts and overruns, and remakes of past season styles.
The 25,000-square-foot Wrentham location will be the Macy Inc. division’s sixth outlet and first in Massachusetts.
“The time was right to go after a new business that was growing on a national basis and that we know has become a reasonably profitable business,” Orlick said. “Every customer today wants good value, but I think they’re going to find our differentiator is a very nice shopping environment.”
The outlet stores are an extension of the Bloomingdale’s brand, with a higher-end look that more closely resembles a full-line store, he said.
The company also is looking at additional opportunities to open other outlets in Massachusetts, according to Orlick.
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