The decision was announced just months before the key holiday selling season, when the New Jersey-based retailer rings up more than 40 percent of its annual sales.
The 2011 holiday season is even more important than usual, as sales numbers will weigh on the specialty toy retailer's efforts to go public.
Spokeswoman Kathleen Waugh declined to give the exact number of pop-up stores this year or the reason behind the decision. She said the company has decided to open fewer stores than last year, when it opened 600 Toys R Us temporary stores in the United States. That number was more than six times what it opened in 2009.
"We will be doing fewer (stores) ... how many is not yet determined," Waugh said in an e-mail.
Chief Executive Jerry Storch should shed more light at the company's holiday preview event in September, she added.
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