HONG KONG – Chic Outlet Shopping, the Collection of luxury outlet Villages by Value Retail, will launch its ‘(RED) Is The New Black’ campaign on 1 February, which promises to be a vibrant celebration of all things coloured red for the month of February. Chic Outlet Shopping has partnered with (RED) with the goal of raising €100,000 towards the fight to help deliver an AIDS FREE GENERATION by 2015. Founded by Bono and Bobby Shriver, (RED) partners with the world’s most iconic brands and organisations to bring millions of people into the global fight against AIDS.
Visitors to the nine Chic Outlet Shopping Villages in Europe will discover (PRODUCT)REDTM swing tags on carefully selected products from international luxury fashion and lifestyle brands. For every purchase of products marked with the (RED) swing-tag, Chic Outlet Shopping will contribute €1 to the Global Fund.
A special edition (PRODUCT)RED tote bag featuring a design by photographer and humanitarian Helena Christensen will also be exclusively available for sale across the Collection of Chic Outlet Shopping Villages from 1 February. The bag will be on sale at the Villages’ Welcome and Tourist Information Centres for €10 each, with all profits donated to the Global Fund.
With Chinese New Year and Valentine’s Day fast approaching, the Villages’ (RED) theme continues; visitors to the nine Chic Outlet Shopping Villages will discover a lively programme showcasing the very best promotions and special retail offers. Accessories designer Lulu Guinness will be opening a pop-up boutique at Bicester Village near London inspired by her iconic red-lip handbag. Visitors to La Vallee Village near Paris will discover a special (RED) Tea House in partnership with Le Palais des Thes where guests will be able to enjoy tea tastings against the backdrop of photographs by two celebrated contemporary Chinese photographers, Peikwen Cheng and Lu Yan Peng.
In addition, Italian high quality handbags, shoes & accessories brand, Furla is providing 20% off the outlet price on selected red items from the new collection. Furla is also shipping a special delivery to each store in order to properly merchandise the new collection with a focus on the red colour. Furla is available at all nine of the Chic Outlet Shopping Villages.
“During the month of February we are encouraging all of our guests visiting the nine Chic Outlet Shopping Villages to purchase (RED) selected products to help us fight for an AIDS free generation. Buying (RED) at the Villages can help save lives.”
Desiree Bollier, Chief Executive, Value Retail Management: “We’re excited to launch our partnership with Chic Outlet Shopping on 1 February. With Valentine’s Day around the corner, it’s the perfect time to visit one of the nine participating villages and buy (RED). This is a great way for us to spread the (RED) message across Europe and to engage people in the fight for an AIDS Free Generation.”
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