Sunday, March 23, 2014

Botanic Gardens Conservation International partners with Chic Outlet shopping villages

By Matthew Appleby Monday, 10 March 2014 - Horticulture Week

Botanic Gardens Conservation International (BGCI) has set up a partnership with Chic Outlet Shopping - outlet shopping villages in Europe and China - in the UK Bicester Village.

Through a spring campaign, Chic Goes Wild!, the Chic Outlet Shopping Villages will feature floral installations by designer Mark Colle.

The spring campaign will raise awareness and funds for BGCI supporting its global plant conservation projects.

The campaign and BGCI partnership will be promoted across all Village websites, newsletters and social media channels, as well as via the Chic Outlet Shopping channels that reach an international audience.

For each of its spring campaign-themed Shopping Package that is sold, Chic Outlet Shopping will make a donation to BGCI. Airline partners will be offering a double miles offer for their shopping guests – the value of which will be matched with a donation from Chic Outlet Shopping to BGCI.

There is an opportunity to win £500 to spend in Bicester Village. To do this - follow Bicester Village on Instagram and upload flower-inspired snaps using the hashtag #chicgoeswild and tag @BicesterVillage by 30 April.

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