Tuesday, July 20, 2010

Fashion House Development Officially Launches Outlet Center in Moscow

Here is a follow-up to my May 20th post Outlets in Moscow

FASHION HOUSE Outlet Center Development has a pretty cool web site. http://www.fashionhouse.com/
when you get to the site it will be in Russian. If you can read Russian thats awesome. If not look in the upper right hand corner and you will see a link to an English version of the site.

Also you can follow this link to a great pdf presentation about the center.

FASHION HOUSE Outlet Centre Moscow is FASHION HOUSE Development’’s first live project in Russia. They completed the acquisition of their site in Moscow in 2009 and then went on to develop the plans and artistic impressions for the site which were unveiled at a press launch event in Moscow.

Representatives of Russian and international brands attended including Mango, Sportmaster, Marks and Spencer, Miss Sixty, Reserved, Rive Gouche, Fabi and Podium.

Neil Thompson, Chief Commercial Officer, FASHION HOUSE Development, the leading developer of outlet centers in CEE, outlined its design and concept and highlighted the opportunities FHM has to offer. Neil explained: ”As well as attracting European and International brands with an established outlet offer there are many brands in Russia who have excess stock but no outlet offer as part of their retail strategy, so this provides an ideal opportunity for them to manage this stock and protect their brand. The few that do have an outlet offer are spread out so far the attraction of nearly 200 outlets under one roof is a first for Russia. It is ideal for the retailers and consumers.”

 The FASHION HOUSE Moscow site is 38,580 sq m with 28,765 sq m GLA, it will be home to 192 outlet units, foodcourt and cafes, 1865 parking spaces and a children’s play area. The grand opening is planed on November 2011.

Neil explained; “We considered several sites in the Moscow region, but decided on the site North West of Moscow near the Sheremetyevo International airport turned out to be the best place for our Outlet Centre. It has a catchment area of 13.4 million within a 90 minute drive time and is in a close proximity to Moscow and Khimki. It will also benefit from the future construction of highway between Moscow and St. Petersburg.”

The brands present were very supportive of the projects potential: “For us the issue of stock control is not critical, as Mango outlets are part of our business strategy. We already have stand alone outlets situated in Moscow and Ufa. Participation in FHM would allow us to diversify our distribution channels and be part of a larger draw to potential customers. Mango outlets are present in other Fashion House projects in CEE, that’s why FHM is an interesting project for us and in our opinion has very good prospects” – comments Andrey Vinogradov, director of RAMO company (brands Mango, Promod)

Neil is delighted with the response: “We have built a great offer and take great care in developing Outlet Centers that work for, retailers, investors and consumers alike – and that also look beautiful. We are very proud of the work we do and professionalism of the whole of the FASHION HOUSE team and it is great to see the success we have achieved in all of the marketplaces we have gone into. All our Outlet Centers have interesting architectural features that correlate with the culture of a particular area. FASHION HOUSE Moscow will be themed with a traditional Moscow classic architecture style, giving our consumers a unique shopping atmosphere.”

The architecture concept has been developed by Jan Demeyere of JDM. GVA Sawyer Moscow is acting as local project manager with the contractor yet to be appointed. The construction on site will begin in April 2011 with the grand opening of FASHION HOUSE Moscow planned for November 2011. The Outlet Centre will be managed and operated by Outlet specialists GVA Outlets. The £92,000,000 project is funded by the Liebrecht and Wood Investment Fund.

GVA Outlets will be responsible for international leasing “This is a new and exciting marketplace that we feel is ready for the FASHION HOUSE branded Outlet offer. There is high brand awareness amongst consumers who have money to spend and extremely high demand from our current tenants wanting to move into this market. We see a lot of interest for FHM from our current European and International tenants” adds David Carver, Head of Leasing at GVA Outlets.”

The Russian based consulting company MAGAZIN MAGAZINOV part of CB Richard Ellis has been appointed exclusive domestic letting agent.

Neil Thompson adds: “We were the first Outlet operator in Poland and now in Romania and we will be the first in Russia. We are the leading name in the Outlet Sector in the CEE and that is a fact we are very proud of. Currently Russia has no factory outlets and yet there is the potential for at least 20 based on population, brand awareness and potential spend. So far we have secured two locations with Moscow due to open in Nov 2011 and St. Petersburg in 2012 and we have a feasibility studies being carried out on a further 11 sites.”

Outlets provide first quality, excess stock of famous brands sold at a discount in a high value environment. An Outlet Centre brings together a collection of outlets under one roof in an out of town location with easy access and parking providing consumers with a wide range of brands offering 30-70% discounts.

FASHION HOUSE Development (FHD) launched in 2008 as the successor to Warsaw-based The Outlet Company (TOC), which developed the market leading portfolio of successful Fashion House Outlet Centers in Poland.

The FASHION HOUSE Outlet Centre portfolio currently includes three successful Outlet centers in Poland and one in Bucharest. A second Bucharest site currently in planning and the Moscow and St. Petersburg sites will be opened under the FASHION HOUSE Outlet Centre brand in 2011 and 2012 respectively.

FHD is the leading developer in CEE and is an expert in emerging markets. A FASHION HOUSE Outlet Centre has won the EuropaProperty CEE Factory Outlet of the Year for the last two years running with FASHION HOUSE Outlet Centre Warsaw in 2008 and FASHION HOUSE Outlet Centre Sosnowiec in 2009. Two out of their four open Outlets ranked within the Top Ten Best Performing Outlet Centre in Europe 2009 and GVA Outlets, who manage and operate all FHD outlets, were tipped to be the rising stars of the Outlet sector in 2010 according to the ICSC Outlet Report 2009.

FHD offers investors and developers an Outlet-dedicated, premium quality, experienced team, expert in the fields of Outlet shopping centre design, development, finance, operation and management across Europe. Consequently, the FH brand has built up a notable following of world-famous branded retail tenants. For further information see http://www.fashionhouse.com/

SOURCE:  GATEO Das Lifestyle Portal für Menschen im besten Alte

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