Tuesday, June 22, 2010

Simon, Coke ink marketing agreement

The marketing division of Indianapolis-based Simon Property Group Inc. and The Coca-Cola Co. this week announced a vending, sponsorship, mall advertising and promotion initiative.

Simon Brand Ventures and Coke extended the comprehensive marketing alliance for multiple years, although a news release did not give a specific time period for the agreement. Terms of the agreement were not disclosed.

The effort includes the multi-mall event featuring past "American Idol" finalists.

The agreement will help Coke reach "important demographic groups, especially teens and young adults," said Mikael Thygesen, president of Simon Brand Ventures, in the release.

The nation's largest mall owner and operator in 2009 was the first to feature the Coca-Cola Interactive Video Vender, a touch-screen vending and interactive technology.

SOURCE: Indystar

While this article doesn't specify that this extends into the outlet centers. I took this picture at the Jackson Premium Outlets on Thursday. Clearly Coca-Cola is heavily involved with the events at the Premium Outlets as well.

Mark Libell

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