- More than 123 million people (60.8%) already own an American flag.
- 86 million (41.9%) own patriotic apparel such as a t-shirt or hat.
- More than one-quarter (27.3%) of consumers own patriotic decorations.
- 16.2 percent of consumers will head to stores to buy new patriotic merchandise, up from the 14.1 percent who were expected to shell out extra money for apparel, decorations or accessories last year.
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