Thursday, July 8, 2010

Outlets of Colorado Strike A Pose Model Contest

Outlets of Colorado discovered 22 talented, energetic, and photogenic individuals to be part of its 2010 advertising campaigns and promotions. Live tryouts with hundreds of participants were held in May 2010 at each of the three Colorado Outlet shopping centers: Outlets at Castle Rock, Outlets at Loveland and Outlets at Silverthorne. The event was sponsored by the popular Colorado vacation destination of Glenwood Springs and benefited the American Heart Association (AMA). Winners received a trip to Glenwood Springs and a prize package.

"This is such a win-win for the Outlets and the models. I have so much fun getting acquainted with the winners over the year, and seeing their self-assuredness grow," said Peggy Ziglin, Regional Fashion Advisor for Outlets of Colorado. "Over the past four years of doing the Strike A Pose promotion I've seen everything from a confidence boost that inspires better self esteem and schoolwork, to the actual launch of modeling careers as some of these talents go on to be signed with major modeling agencies. It's proven to be such a positive influence in these young people's lives, and it brings me personal happiness to be a part of that."

There were five student models and two adult models– who depict mothers and fathers– selected from each of the three Outlets' competitions in 2010. One honorary American Heart Association model was also selected.

Each of the 22 winners received a trip for their family guests and themselves to Glenwood Springs, Colorado for a vacation and photo shoot June 8-10, 2010. The vacation package perks and photo shoot sites included local attractions the Glenwood Hot Springs Pool, Glenwood Caverns Adventure Park, Glenwood Canyon Zipline Adventures and Canyon Bikes– bundled with accommodations at the newly opened Residence Inn by Marriott. The photos that were captured of the models enjoying the attractions in Glenwood Springs and wearing the clothing brands available at the Outlets will be featured in the Back to School Advertising campaigns for summer 2010, and in various promotions throughout the year for the Outlets of Colorado.

In addition to a Glenwood Springs vacation package, contest winners also received a model card suitable for a portfolio, a life-size standing photographic sign of the model group, a $150 gift card from the Outlets of Colorado, a Tommy Hilfiger Tote Bag and a Tommy Hilfiger Red Tommy Tee that was a featured wardrobe item for the 2010 group shot taken in honor and support of the American Heart Association.

One additional photo shoot at local ski area Sunlight Mountain Resort will take place when the snow flies in Glenwood Springs in December 2010. Several of the Strike A Pose model contest winners and their families will enjoy skiing and riding at Sunlight and accommodations at the Sunlight Mountain Inn.

The Strike A Pose models will appear on numerous live television fashion segments throughout the year in Colorado and Wyoming. While on camera, they will be modeling clothing from Guess, Off 5th, OshKosh B’Gosh, Nike, Rue 21 and more of the latest brands and fashions for Back to School from all three Outlets of Colorado centers. A life-size standing photographic sign will be displayed at all of the Outlet centers and at the Glenwood Springs' sponsoring attractions.

With each annual Strike A Pose promotion, The American Heart Association awards an honorary model to the Strike A Pose cast. The 2010 model is Cheyenne Jessie Lazette Torres, a 15-year-old student at Silver Creek High School and lifelong resident of Longmont, Colorado. Cheyenne was diagnosed with restrictive cardiomyopathy in August of 2009 during a regular checkup. Restrictive cardiomyopathy is a form of cardiomyopathy in which the heart walls are rigid and the heart is restricted from stretching and filling with blood properly. It is a very serious health problem that could one day require a heart transplant. Cheyenne loves the outdoors and her avocations include hiking, bike riding, camping, and swimming. Suffering from lifelong asthma, Cheyenne has continued to participate in athletic and leisure activities in spite of her illness. She takes on the new challenge of living with cardiomyopathy with the same practical and positive outlook. "I try to just get past my disability and live my life as a normal teenage girl in Colorado," says Torres, "I'm very excited to be named the Outlets of Colorado American Heart Association model for 2010 and all that is ahead in the coming year."

SOURCE: Bit News

No comments:

Post a Comment