First designer outlet in London

London is to gain its first designer outlet as part of the regeneration of the area around Wembley Stadium.

The London Designer Outlet will be positioned adjacent to Wembley Stadium and Wembley Arena, and include space for 85 fashion, sports, and homeware stores.

Designer outlets traditionally offer end-of-season goods at discounted rates, with McArthurGlen one of the biggest operators in the UK with sites at Cheshire Oaks and York.

The 350,000 sq.ft centre at Wembley will be the only one inside the M25 and is scheduled to be open by late 2013. Construction will begin in autumn 2011 and Quintain, the developer, has also signed up Cineworld for a new nine-screen cinema that will be based at the site. In addition, LDO will host 15 restaurants and bars.

Phil Cottingham, managing director of retail at Quintain, said: “It [the LDO] will be the capital’s first designer outlet centre and is the centrepiece of our ambitious 87-acre Wembley City regeneration scheme which is already well underway.

“Our vision for LDO is to create a unique mix of retail and leisure which, combined with its excellent transport links and close proximity to the National Stadium and world famous entertainment area will deliver the ultimate, retail, restaurant and entertainment lifestyle destination for London and the South East.”

SOURCE: Telegraph.co.uk by Graham Ruddick