Wednesday, March 14, 2012

British Designers Collection pop-up at Chic Outlet Shopping Villages


Bicester Village, one of the nine Chic Outlet Shopping Villages by Value Retail, will see the return of the annual British Designers Collection from March 21. Now in its third year, the pop-up boutique concept store is an exclusive collaboration with Bicester Village and the British Fashion Council, offering emerging British talent the opportunity to showcase their collections in a unique setting.

Previously just dedicated to womenswear designers, new this year will be a dedicated menswear pop-up boutique, which will follow the women’s boutique, from May 16 for six weeks. The menswear pop-up will feature collections from designers including YMC, Oliver Spencer, Margaret Howell, James Long, Sunspel, Tim Little, Heritage Research, Grenson, Time Little, b Store and Richard James.

The womenswear pop-up shop will include designers such as Marios Schwab, Jonathan Saunders, Markus Lupfer, Lulu Kennedy, Peter Pilotto, Holly Fulton, Bella Freud, James Long, Goat, Hermione de Paula, Jean Pierre Braganza, Emma Cook, Nicholas Kirkwood, Preen and Osman, as well as accessories from Pauric Sweeney, Lily and Lionel, Mawi and Erickson Beamon.

DesirĂ©e Bollier, Chief Executive of Value Retail Management Ltd said: “In our ongoing commitment to British fashion design we are delighted to welcome back the British Designers’ Collective to Bicester Village this spring. The exclusive pop-up boutique will showcase some of the very best in British rising talent along with a great mix of established British womenswear and menswear collections.”

Harold Tillman, chairman of the BFC, added: “The British Fashion Council are delighted to be continuing their collaboration with Bicester Village on the ‘British Designers Collective’ boutique. This is a unique platform for London Fashion Week designers to showcase their designs to new audiences. This year’s dedicated menswear phase, adds an extra dimension to the boldly British boutique and validates the excitement surrounding a year that celebrates all that is British.”

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