Friday, 14 December 2012
Today the Chic Outlet Shopping®
Villages have announced the winners of the ‘Charm of Christmas’ design
competition for Europe’s most promising creative talents. Students from
highly respected design schools across Europe were tasked with the
challenge of designing a unique artistic theme for an Art Deco-inspired
illuminated Christmas gift box installation, as part of the seasonal
campaign that is present in all the nine Villages this year.
The students’ works were presented to an international panel
of experts from the world of art and design who considered all the
designs before choosing their favourite. Alessandra Rodriguez from
Istituto Europeo di Design, Milan, whose designs are on show at
Ingolstadt Village, Munich, was awarded first place winning the grand
prize of €9,000.
Dearbhla O’Bierne from National College of Art and Design,
Dublin, whose work is on display at La Vallée Village, Paris, and
Danielle Tallon from National College of Art and Design, Dublin, whose
designs are being shown close to home at Kildare Village, Dublin, came
in second and third respectively, with Dearbhla winning a trip to New
York and Danielle a €1,000 gift card.
Judge Eva Jean Bart-Lorenzotti from the USA said of the
winning design: “This designer transcended Art Deco as a source of
inspiration and was able to capture a design motif with a strong
aesthetic and its own point of view.” British fashion expert, Colin
McDowell was impressed with Irish runner-up Dearbhla O’Bierne; he
commented: “I find the subtlety of the colours as satisfying as the
clever update of the Art Deco angularity. This is really good design
that works because it respects and responds to the shape of a box,
using every plane simultaneously not only as a canvas and background
but as an integral element of the overall impact of the images.”
Royal College of Art student Chloe Gillies, whose designs
are also on show at Kildare Village, said that, “The competition was a
great opportunity to showcase my work to an international audience”.
Visitors to the Collection of nine Chic Outlet Shopping®
Villages in Europe will be able to view the student’s designs, which
have all been turned into beautifully illuminated Christmas gift boxes,
from now until 28 December.
SOURCE: etravelblackboardasia.com
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