Sunday, March 24, 2013

Travel Daily Middle East talks to general manager of Johor Premium Outlets

By Charmaine Fernz, 20 March 2013, Wednesday 8:58 AM
Travel Daily Middle East talks to Jean Marie Pin Harry, general manager of Johor Premium Outlets

  1. Could you elaborate on the concept of Johor Premium Outlets?
Johor Premium Outlets, a 50:50 joint venture between Genting Berhad’s subsidiary Genting Plantations Berhad and Premium Outlets, the outlet division of Simon Property Group, Inc, is a collection of 80 designer and name brand outlet stores offering an impressive savings of 25% to 65% every day. Premium Outlets is a portfolio of outlet shopping centers which brings together the brands in unique outdoor settings.
Each center is a shopping attraction and destination in its own right offering such as factory-direct savings, distinctive, upscale store mix of leading designers and brands and a location that is easily accessible and near other attractions.
  1. Having recently opened Phase 1, what are your expectations for the first year?
    Since its opening in December 2011, Johor Premium Outlets has been getting a constant stream of visitors, including Malaysians and international tourists alike. We are expecting the market to continue growing for the coming years.
  2. Could you elaborate on the plans for Phase 2 and 3?
    We have announced plans for the opening of the center’s second phase scheduled to be opened in the fourth quarter of 2013. Phase II will extend the existing concept and outlet shopping offering of Johor Premium Outlets, providing a larger and enhanced shopping experience to visitors and will feature approximately 40 stores, adding more brand names to the center’s current roster, which includes Adidas, Armani, Brooks Brothers, Burberry, Canali, ck Calvin Klein, Coach, DKNY, Esprit, Ermenegildo Zegna, Evita Peroni, Fossil, Gap, Geox, Guess, Lacoste, Levi’s, Michael Kors, Nike, Oroton, Royal Selangor, Salvatore Ferragamo, Swiss Watch Gallery, Timberland, Tommy Hilfiger, Tumi, Victoria’s Secret and many more.We will make a separate announcement in the third quarter of 2013 for the new brand names that will be joining the center for Phase II.
  1. How does the company plan to expand its presence across Malaysia?
We actively market Johor Premium Outlets in the region and beyond. Through Tourism Malaysia, Johor Premium Outlets has been actively involved and supported all their initiatives to help promote Johor as a region, to drive tourism and complement other projects in Malaysia.
We also participate in selected overseas trade and travel shows via travel agencies and Tourism Malaysia to include the outlet center in holiday package itineraries to Malaysia.
We are working together with bus services such as Causeway Link to have daily bus services to and from Johor Premium Outlets to/through other destinations such as Legoland, creating ease of travel for everyone.
We also have joint promotions with various hotels on Shop and Stay packages which will   ensure visits by tourists and visitors to Johor by providing shuttle services to Johor Premium Outlets.
  1. Are there any plans of expanding beyond Asia, if yes? Where?
While there is great excitement and anticipation for the Phase II development of Johor Premium Outlet in Malaysia, we are focusing on completing Phase II for opening.
  1. How do you look at promoting Johor Premium Outlets to international markets?
    Genting Simon works closely with the Malaysia inbound travel agents to promote Johor Premium Outlets to overseas markets. Malaysia inbound travel agents will include Johor Premium Outlets as part of the holiday package itinerary and market it to overseas outbound travel agents.
  2. How important is the Middle East market for you? What is the percentage of ME visitors has Johor Premium Outlets received so far?
    Visitors from the Middle East countries are important for us as we have a significant numbers of visitors from the Middle East. Our visitor profile is 50% local and the remaining visitors are from Indonesia, Thailand, Singapore and other South East Asian countries and Asia such as China, India and Middle East and also from Australia.

By Charmaine Fernz, 20 March 2013, Wednesday 8:58 AM

No comments:

Post a Comment