Helzberg
Diamonds to Celebrate Outlet Conversion with Month-Long Insider’s Club Event
During the month-long celebration, customers registering in-store as Helzberg Diamonds Outlet Insiders will receive a free Helzberg Diamonds signature “I Am Loved” pearl bracelet and be treated to a wide array of special offers.
“We’re thrilled to celebrate the grand opening of our new outlet store concept in Kansas City, our hometown market,” said Helzberg Diamonds Chairman and Chief Executive Officer Beryl Raff. “As the retail landscape continues to rapidly evolve, our new outlet store concept represents Helzberg Diamonds’ own evolution to proudly serve an even wider customer base. We are not only looking forward to a successful outlet store grand opening in Kansas City, but are looking forward to expanding our footprint in the outlet arena in the years to come.”
Helzberg Diamonds Outlet at Legends Outlets Kansas City marks the company’s ninth open and operating outlet store throughout the United States. Most recently, Helzberg Diamonds celebrated new outlet store grand openings at Fashion Outlets of Chicago, Phoenix Premium Outlets and Livermore Premium Outlets. In addition, the company plans to convert its current location at Arundel Mills in Hanover, Md., to an outlet store concept by the end of 2013.
Ground-up outlet center development projects have far outpaced the development of super-regional malls in the United States in recent years. Nineteen outlet centers have celebrated grand openings since 2008 while only six super regional malls have been developed. In fact, Legends Outlets Kansas City announced its conversion to an outlet shopping center in 2010.
According to Raff, customers are delighted with the company’s new outlet store shopping experience. “Since 1915 Helzberg Diamonds has enjoyed a rich and rewarding history as a respected and trusted jeweler. Our new and expanding outlet store collection complements our full-price and online distribution channels, each of which proudly offer our customers quality product, competitive pricing and always superb customer service.”
About Helzberg Diamonds
Helzberg Diamonds®, a retail and online jewelry store focused on customer service, was founded in 1915 and has more than 230 stores nationwide, featuring a wide selection of fine jewelry, including diamond engagement rings and wedding rings, precious gems and watches. Helzberg Diamonds takes pride in its history of offering exceptional value, a superior customer experience and a broad selection of quality jewelry. Helzberg Diamonds is based in North Kansas City, Mo., and is part of the Berkshire Hathaway, Inc. (NYSE symbol BRK/B) family of companies. For the locations nearest you, call
1-800-HELZBERG (800-435-9237) or visit helzberg.com.
SOURCE: Press Release - Sue Helondovitch
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