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| Rachael Barrett is a recent graduate from the Royal College of Art and Lady Gaga has worn several of the pieces from her graduation show. |
The three Award recipients are: womenswear designer Rachael Barrett, with her pieces sought after by some of the biggest names in the music industry; Carolyn Massey, among the first-ever NEWGEN menswear designers, showing on Men’s Day at London Fashion Week 22nd September 2010, and Matthew Miller, sponsored by Fashion East at MAN this month.
McArthurGlen and the RCA conceived the Awards to help further the fashion careers of three young designers, serving to shape the future face of fashion. The Awards are open to alumni of the RCA, which has fostered such world-renowned luminaries as Christopher Bailey of Burberry, Erdem Moralioglu and milliner Philip Treacy.
The Award recipients were selected by a judging panel of leading figures in the worlds of fashion and retail. The panel was made up of Professor Wendy Dagworthy, The RCA’s Head of Fashion and Textiles; renowned fashion designer Betty Jackson; Tristan Webber and Ike Rust, both Senior RCA Tutors; Peter Sidell, co-owner of menswear boutique The Library and visiting RCA Professor; and Shaeren McKenzie, Group Marketing Director of McArthurGlen.
The Awards provide the three recipients with 12 months’ PR agency support and mentoring. In addition, the recipients will embark on a live creative brief, with their designs potentially produced in a limited edition and sold directly to the consumer via McArthurGlen’s Designer Outlets.
Shaeren McKenzie, Group Marketing Director of McArthurGlen, says: “We bring many leading International Designer Brands to the consumer via our designer outlets and in working with these brands, we understand the care and attention it takes to build a brand that stands the test of time. We created these Awards as a means to help three gifted young designers make inroads in a highly oversubscribed industry which is notoriously hard to break into. We were overwhelmed not only by the quality of the work and the creativity displayed but also the sheer professionalism of all three designers. We hope that over the course of the year we can help them to make real progress towards growing successful businesses.”
Professor Wendy Dagworthy, the RCA’s Head of Fashion and Textiles, comments: “To be able to access the broad retailing knowledge of McArthurGlen, and the expert advice of some of the brands they work with, as well as dedicated PR services for a year is an invaluable resource which will deliver incredible insight along with much-needed support for the designers as they progress on this journey.”
McArthurGlen has seven designer outlet centres in the UK and a further twelve across Continental Europe, working alongside the leading brand names in designer fashion retailing including Burberry, Dolce & Gabbana, Fendi, Gucci, Missoni and Mulberry, as well as high street favourites such as All Saints, French Connection, Gap, Kurt Geiger and Warehouse.
For further information about the McArthurGlen Spirit of Fashion Awards or the designers please contact Liz Bolton or Frankie Mercieca at ICECREAM: Email: Liz@icecreamagency.co.uk/ Frankie@icecreamagency.co.uk or telephone: 020 7485 0100/ 07803 158 813
SOURCE: responsesource
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