La Vallée Village (Paris), one of the nine Chic Outlet Shopping® Villages by Value Retail, is launching a new exhibition by fashion photographer Daniel Beres.
‘Backstage’, is a collection of photographs taken between 2008 and 2012 behind the scenes of fashion shows in Paris; the exhibition offers an exclusive look beyond traditional fashion photography.
During the endless wait at the start of the runway shows during Paris Fashion Week, Daniel Beres took a series of photographs, which will be exhibited for the first time at Espace La Vallée, the contemporary art gallery at La Vallée Village, from 10 March to 10 June 2012.
The ‘Backstage’ exhibition will premiere ten photographs that go behind the scenes of the catwalks and capture images far from the glossy pages that captivate the world, and accessing another reality, without artifice.
If a runway photo can be considered an exercise of visual recording, this series, titled ‘Backstage’ by Beres himself is conversely constructed around the premise of photography as a projection of the subconscious.
Daniel Beres says, “Images exist before their physical materialisation; it’s not about describing situations but bringing into existence a universe by projecting it against reality through a camera lens.
The images that are born of this process produce a fragile counterpoint to the images produced and constructed on the runway. Far from wishing to condemn, the idea is to reflect on the representation in images, or the different ways that we can capture a situation.”
La Vallée Village’s mission, beyond offering a leading luxury shopping destination in France, is to use its art gallery to give a voice to those who reveal and intrigue, by showing the world, and fashion in particular, in a new and fascinating light.
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