Tuesday, April 2, 2013

Phoenix Premium Outlets open Thursday

[David Jolkovski/AFN]
Posted: Tuesday, April 2, 2013 6:49 am | Updated: 10:04 am, Tue Apr 2, 2013.

On Thursday, April 4 the new Phoenix Premium Outlets will open with 90 stores ready to offer discounts of 25 to 65 percent off retail prices.

Phoenix Premium Outlets will host its grand opening on Thursday, April 4 through Sunday, April 7 from 9 a.m. to 9 p.m. The outlet mall has more than 360,000 square feet of shopping with stores like Saks Fifth Avenue off 5th, Adidas, Brooks Brothers, Izod, Polo Ralph Lauren and Nike Factory Store. While the center is fully leased some stores may not open during the grand opening weekend.

According to Maura Eggan, vice president of the western region for Premium Outlets, there’s constant evolving in an outlet mall, but their goal is to offer shoppers a variety of shops and price points and make Phoenix Premium Outlets a destination for shoppers.

“The retailers want to be in a Premium Outlet center because they’re doing well there,” Eggan said.

“They have other locations. They know the drill. This market is obviously a good market… Studies prove when people come to Premium Outlets they stay for hours. They expect to buy. They come here to shop.”

The new center, directly adjacent to Wild Horse Pass Hotel and Casino just off Interstate 10, has been in the works since January of 2012 when Gila River Indian Community Gov. Greg Mendoza officially singed the lease with Simon Property Group. The group broke ground in March of 2012.

The new outlets are expected to provide 800 permanent jobs to the area and generate more than $150 million annually in retail sales. That translates to approximately $13 million in tax revenue.

Eggan said the partnership with the Gila River Indian Community is ideal. The outlets are located near two hotels, a golf course, a casino, and some five star restaurants. The only thing missing from this area was a major shopping component.

“We’ve always wanted to be in the Phoenix-Scottsdale market because it’s a good market,” Eggan said. “It also is a market that attracts visitors. Premium Outlets are the success that they are because we have centers in many ports of entry, in or near cities like New York, Los Angels, San Francisco, and interiors cities as well like Phoenix, where international visitors come. They are the ones who spend the money. They’re the ones who are buying half a dozen coach bags at one time. We certainly work closely with the chambers of commerce wherever we go, but we also work with the visitors and convention bureau.”

Simon Property Group also owns Arizona Mills just off the U.S. 60 and Priest Drive. Eggan said

Simon develops three platforms: malls, which are known for high-end brands; Premium Outlets, which house high-end stores and designer labels offering great discounts; and Mills, which have stores with varied values and typically have an entertainment component. Simon expects the outlets to be unique enough to not compete with Arizona Mills.

They’re different in personalities,” Eggan said. “They’re all shopping centers and stores, but we like to say we offer the full range of experiences for our buyers.”

There will be a ribbon cutting to open the center at 9 a.m. on Thursday. The grand opening will last through Sunday, April 7 at 9 p.m. with many stores having in-store promotions. While the outlets are not normally known for entertainment, there will be live music all weekend.

Shoppers can enter to win one of 230 prizes during the grand opening, including the grand prize of a $5,000 shopping spree to the outlets. Shoppers can view a complete list of stores and promotions at www.premiumoutlets.com. There shoppers can also sign up for a VIP club for additional promotions and coupons.

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