Simon Property Group Monday announced plans to add a Premium Outlets component to White Oaks Mall.
When it opens, it will compete with The Outlets at Springfield, a project that’s scheduled to open next summer at Legacy Pointe south of Scheels.
Simon intends to use its existing property to add 80,000 square feet of new outlet shops to White Oaks Mall. The company said discussions are under way with a number of well-known retailers, with 30 to 40 new stores expected. The shops will feature well-known brands at discounts of 25 percent to 65 percent daily.
Les Morris, Simon Property Group director of public relations, said the Premium Outlets shops will be on the existing property contiguous to the mall.
“We are working through details on exact location and layout,” he said, noting that the company only recently met with city officials to discuss timelines and logistics.
Retailers with stores at other Premium Outlets locations include Ann Taylor, Armani, Coach, J.Crew, Michael Kors, Nike, Tommy Hilfiger, Vera Bradley and others.
Simon-owned St. Louis Premium Outlets opened in Chesterfield, Mo., in August with about 90 stores in a 350,000-square-foot outdoor setting. It opened the same month that a competing outlet mall,
Taubman Prestige Outlet Centers, opened in the same West County suburb.
Developers of The Outlets at Springfield, a project announced two years ago, expect to begin construction this fall and open next summer.
Global Outlet Management president David Ober says the 340,000 square-foot Legacy Pointe project will bring more than 80 retailers and 800 to 900 permanent jobs to Springfield.
Indianapolis-based Simon expects the addition of outlet shops to complement the existing White Oaks Mall stores.
“We believe there is a great opportunity to make White Oaks Mall a comprehensive shopping destination providing an even broader range of retail options for consumers,” said David Contis, president of Simon Malls. “We’re excited to work with the city of Springfield to create additional economic growth for this community.”
Simon Group just last year completed the first major overhaul to White Oaks Mall since it opened in 1977. This spring, it started updating White Oaks Plaza, a strip shopping center across Veterans Parkway that opened in 1986.
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