Calvin Klein, Izod, Coach, Polo Ralph
Lauren and dozens of other retailers and restaurants are set to open in
November in a new 225,000-square-foot outlet shopping center under
construction in Lehi.
Outlets at Traverse Mountain is being built on
50 acres off Interstate 15 at the Alpine/Highland exit.
The expected
52-store project is a joint venture between Newport Beach, Calif.-based
Craig Realty Group and Lehi-based Legacy Retail LLC. The general
contractor is Layton Construction of Salt Lake City.
A number of tenants at Traverse Mountain will
be new to Utah, including higher-end purveyors GoLite, a provider of
outdoor equipment and apparel; Le Creuset, which provides cookware; and
Under Armour, which sells apparel, said Teri Sunderland, Traverse
Mountain general manager.
The Lehi outlet mall initially will be about
two-thirds the size of Park City’s Tanger Outlets, a shopping center in
Summit County that has 320,000 square feet of space.
Like the Park City mall, the new center will
have a mix of upscale and mid-range retail tenants. It’s typical of
other outlet malls in that its retailers are opening stores focused on
value.
"We have a really good, solid lineup of
national brand companies," said Steven L. Craig, president and CEO of
Craig Realty Group, a firm specializing in upscale outlet centers
throughout the U.S., including three in Colorado.
A second phase of construction could add
another 150,000 square feet and 35 tenants, for a total of 375,000
square feet at some point, he said.
Craig said that although his property is an
outlet center, he thinks it will have more in common with City Creek
Center than the Tanger Outlets.
"It’s very City Creek-esque," he said.
The mall will have a glass atrium canopy over
walking areas that will provide shelter from weather extremes. The
center also has radiant heated outdoor walkways with a snow melt system
for the winter months.
Construction began in October on the new center
that’s being built with an upscale flair, including a
12,000-square-foot central entrance featuring a 50-foot fireplace as the
focal point.
"The location is going to make this project
successful," said JR Moore, a retail specialist with commercial
brokerage CBRE in Salt Lake City. "It’s a great location. The mall is
perfectly positioned to capture both Salt Lake County and Utah County
shoppers."
The new outlet mall will be adjacent to the
150,000-square-foot Cabela’s store. A large amount of retail development
had been planned for the area pre-recession, but only the Cabela’s was
built before the economy soured. Craig Realty has owned the property
since 2007, just before the downturn took hold. The conditions weren’t
right until the summer of 2011 to move ahead with the project.
Craig Realty began construction when the outlet mall had signed leases from about half of its expected 52 tenants.
Although the Wasatch Front has numerous
regional malls, including the newly opened City Creek Center in downtown
Salt Lake City, the nearest outlet malls are in Park City and St.
George, Moore said, which makes a project of this type overdue.
"Two of the most populated counties in the
state of Utah are not serviced by an outlet mall," he said.
"This will
be the closest outlet mall serving both Utah County and Salt Lake
County."
The addition of the new center probably will
have some impact on the Tanger Outlets, but given the distance between
the two and the fact that Park City also is a tourist destination, it won’t be crippling, said Stuart Thain, a retail specialist with Coldwell Banker Commercial brokerage.
Post-recession, shoppers have been drawn to outlet stores because of the perception that they are getting a deal, Thain said.
"Outlet malls are doing well around the
country," he said. "And I have no doubt this new mall will do well
here. Value —that’s what Utah is all about."
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